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This week, we looked at how oil crossed $110 a barrel, and diesel surpassed $5 a gallon.

In this edition, we also covered the electricity crisis hiding inside the AI boom, the U.S. income divergence defining consumer spending, and what February's last clean inflation read means now that the war has started.

Now, let's dive into the insights.

— Insights Team, Rwazi

  • Technology

  • Economy

  • Consumer Universe

  • Supply Chain


AI data centres have become one of the world’s largest electricity consumers

Chart of the Week. Data visualisation by Rwazi Insights

In 2022, dedicated AI data centres consumed 30 terawatt-hours of electricity globally. By 2026, that figure will have reached 220 TWh, a more than seven-fold increase in four years.

Combined with traditional data centres, which have grown from 380 to 620 TWh, total global data centre electricity demand has doubled to 840 TWh and is still accelerating.

The reason is structural. A standard Google search uses 0.3 watt-hours of electricity. A single ChatGPT request uses 2.9 watt-hours, nearly ten times as much.

This is happening at precisely the moment when the Middle East conflict is pushing energy prices higher from an entirely separate direction. Two compounding pressures on the same grid, arriving simultaneously.

Key Insights 💡
The seven-fold increase in AI data centre electricity demand between 2022 and 2026 is the fastest structural shift in energy consumption since the industrialisation of manufacturing.

Companies that have not yet modelled the energy cost trajectory of their AI-dependent operations are carrying unpriced risk into their 2027 planning cycles.

U.S. household incomes rose 21.9% in five years

Between 2019 and 2024, median household income in the United States rose 21.9% nationally.

The problem is that 21.9% is an average, and averages over this much geographic divergence hide as much as they reveal.

Colorado led every other state at 46.9%, more than double the national rate. Georgia followed at 43.4%, Maine at 36.3%, Montana at 36.1%, and Tennessee at 34.0%.

For consumer-facing businesses, this geographic divergence is a segmentation problem disguised as a macroeconomic story.

Key Insights 💡
The gap between Colorado's 46.9% and Oklahoma's 9.9% income growth is the difference between a consumer who can absorb price increases and one who cannot.


Diesel past $5. Oil at $110.

When diesel prices rise, everything that moves becomes more expensive. On Tuesday, U.S. diesel prices surpassed $5 per gallon for the first time since 2022.

The trigger is the effective closure of the Strait of Hormuz, through which 20% of the world's oil flows daily. By Wednesday, Brent crude reached $110 per barrel after Iran and Qatar accused Israel of striking a shared Gulf natural gas field.

Gas prices have already risen roughly 20% since the conflict began. The broader transmission is already in motion: freight surcharges, insurance premiums, and cold chain logistics costs are all moving.

Key Insights 💡
Diesel crossing $5 is a leading indicator of cost pressure across every physical category in the consumer economy. The oil-to-shelf transmission runs four to eight weeks for food and six to twelve weeks for non-food categories, meaning the full pricing impact of the current energy shock will not be visible in CPI data until late Q2 2026.


Inflation held at 2.4% in February. The March number will be different.

The Consumer Price Index rose 0.3% in February and 2.4% year over year, numbers that, taken alone, suggest a stable inflationary environment. February's CPI does not include a single day of the Iran war's impact. The conflict began on the final day of the month.

Within February's data, food prices were already running above the headline rate, up 0.4% month over month and 3.1% year over year.

The March CPI, arriving in mid-April, will be the first measure of how quickly the war is being passed through to prices. Based on what energy and freight markets are already showing, the answer will not be comfortable reading.

Key Insights 💡

The February CPI was the last clean read before the war. Consumer-facing businesses waiting for CPI confirmation before adjusting pricing strategy or inventory positioning are operating on a four-to-six-week lag behind what the market is already telling them.


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