📈#049: How consumers saved $230 on shopping using AI

From all of us at Market Mosaic, we trust your year has been moving great there in all your business endeavours. 🎉🥂

In our second edition of 2025, we will continue our market predictions for 2025 alongside tracking the pulse of global market transformations with insights curated to provide actionable intelligence for forward-thinking leaders like you.

In this week's edition, we unpack the shifts in consumer behaviour through our real-time zero-party data insights and explore how these interconnected trends are reshaping market dynamics: AI shopping assistants driving 67% of online purchases, a 31% surge in new fintech users, and a remarkable 34% spike in same-day delivery demands.

— Insights Team, Rwazi

SECTOR PERFORMANCE TRACKER

TECHNOLOGY & INNOVATION
AI shopping assistants gain mainstream adoption

Real-time data analysis from our consumer projections shows 67% of online purchases this week involved AI shopping assistant interaction as virtual try-on technology usage jumped 23% in the past 7 days. Smart home device purchases have increased 15% week-over-week.

Breaking Trend: Consumers are increasingly using multi-modal AI assistants for price comparison, with 44% reporting better deal discovery through AI than traditional methods.

Key Insight: The integration of AI in shopping decisions has moved from novelty to necessity, with consumers actively seeking AI-powered tools for smarter purchasing decisions.

FINANCIAL SERVICES & ECONOMY
Digital payment behaviour shifts

Mobile wallet usage surged 18% this week in emerging markets, 42% of luxury purchases now use cryptocurrency payment options and nuy-now-pay-later services saw a 31% increase in first-time users, according to our real-time transaction tracking.

Emerging Pattern: Cross-border digital payments are becoming increasingly frictionless, with 73% of consumers reporting improved international transaction experiences.

Price Sensitivity Alert: 61% of consumers are using financial planning apps to optimize their spending in response to inflation pressures.

Key Insight: Financial services are seeing rapid democratization, with consumers demanding more flexible, borderless payment solutions.

CONSUMER GOODS & RETAIL
Real-time shopping behaviour analysis

Our his week's consumer data analsys indicates:

• Premium private label products saw 28% higher sales

• Sustainable packaging influenced 52% of purchase decisions

• Direct-to-consumer brands captured 37% of online beauty sales

Hot Category: Plant-based products experienced a 45% spike in first-time purchases, particularly in urban areas.

Price Point Analysis: 58% of consumers opted for premium versions of everyday items, indicating a "small luxury" trend.

Key Insight: Consumers are increasingly making values-based purchasing decisions while seeking affordable luxury in daily items.

SUPPLY CHAIN & LOGISTICS
Last-mile innovation drives consumer choice

Our weekly tracking shows same-day delivery requests increased 34% and returns processing speed became a top-3 factor in online store selection.

Optimization Trend: Micro-fulfillment centers reduced delivery times by 62% in major urban areas this week.

Consumer Feedback: 81% of shoppers check real-time inventory before making in-store visits.

Key Insight: Supply chain transparency and delivery speed continue to be major differentiators in consumer purchasing decisions.

Thank you for reading and joining us on Market Mosaic this week. We hope this edition provides valuable, actionable insights for deciding with data. 📊 

We will continue monitoring global market developments and their implications for your business decisions.

Stay tuned as we introduce exciting new features designed to enhance your valued subscriber and reading experience at Market Mosaic.

So, what insights have been most valuable to you? Share your thoughts by participating in the poll below this newsletter.

WHAT HAPPENED AT RWAZI IN 2024?
We launched the Rwazi's 2024 Consumer Insights Report 📊

Unlock the future of emerging markets with the latest analyses and expert insights in our report is now available for immediate download.

🔍 This comprehensive report offers:

• Cutting-edge insights into consumer behaviour

• Data-driven trends shaping the market

• Strategic implications for businesses

• Actionable intelligence for decision-makers

Stay ahead of the curve in 2025 and beyond. Our report provides the vital information you need to navigate the complex landscape of emerging markets like Nigeria, one of the world’s biggest volatile markets.

⚡ Download and grab your free copy now